Culture & Community
Fuel Fandoms | Celebrate Diverse Cultures | Connect Communities
Toyota USA | All-New RAV4
Meet The Let’s Find Out Crew
This quirky crew is ready to “Chase Fun”. Follow along as they get ready to uncover pop-culture myths and folklore in the All-New RAV4 (Limited and GR-SPORT). We extended the world-building in a series of 5 custom social videos that gives more insights into their personas, trip prep, and group dynamic to help drive relatability and sharability in the social space.
My Credits/Involvement:
Creative Concept (Social), Creative Director (Social) , Editing Sequence, Social Content Manager
Popeyes | Megan Thee Stallion’s Hottie Sauce
Wild, Wild Meg.
One of the hottest collabs of the year. Megan Thee Stallion takes a journey from Houston to New Orleans to get retrieve her stolen “Hottie Sauce” with her sidekick 4oe, only to find out the thief was her arch nemesis Tina Snow all along.
My Credits/Involvement:
Film Concept, Merch Shoot Social Director, Social Content Manager
Popeyes | Viral Tweets
Below are some viral tweets from my time as a Community Manager. Often time we leaned into conversations surrounding pop-culture, culinary and music to inform our insights/reactive strategy. Gaining traction on platforms like Twitter, Instagram, and TikTok rely upon knowing what conversations are already happening and creating/responding accordingly.
